BBC Visitor Experience

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The commercial arm of the BBC has implemented a new self-service kiosk solution that allows visitors to sign themselves into its Media Centre building. The system is fully integrated with BBC Worldwide’s Microsoft Unified Communications system, it also alerts staff to guest’s arrival via their computer, mobile phone or tablet device.
 
“The self-service kiosk technology enables us to automate our signing in process and allows visitors to sign in more quickly and get through our mandatory security controls without any complications. The new system lets us process visitors more efficiently, reducing time spent on manually signing in guests while also providing a more compliant audit trail of who has been accepted in to the building and by whom. We are pleased with the response to the kiosks so far and proof of their success has been the growing number of people using them. ” said Martin Oliver, Infrastructure Communications Team Leader at BBC Worldwide,
 
To ensure the process is streamlined The Kiosk solution has built-in workflow rules. Once the registration process is completed a message is sent to the host via email or instant messenger. The host then has the ability to accept or reject the visitor by a simple click of a button. The host also gets a digital copy of the visitor pass complete with photograph, making unknown guests easily recognisable.
 
Personal customer service is clearly a focus, the receptionist receives copies of all the registrations so that they can track who is waiting in reception and offer a personal touch when needed. Senior management have had a rule created that allows their personal assistants to be included in the email alerts, allowing them to look after any visitors.
 
The self-service Kiosks have been located in the reception area of BBC Worldwide and promotional advertising will be shown on 3D Screens, this will be primarily used to promote the BBC TV shows that are being marketed worldwide.
 
“There are so many different options we can offer with the self-service kiosk technology, including the ability to implement NEC’s facial recognition technology – so those who regularly visit the offices will not have to keep re-entering their personal information, as the kiosk will recognise their face and automatically pull up their contact details. This could also be used as a staff access management solution too. RFID can also be built into the security pass for those sites that are highly secure and need to keep track of all visitors whilst on the site.” Commented Jeremy Sneller, Business Development Director at NEC IT Solutions.
 
Sneller Continued “We can also build in NEC’s analyser software into the Kiosk solution to trigger certain promotional material depending on demographic and numerical information of people in the vicinity. Kiosks can be wrapped with the with the customers branding or choice of livery to either further promote a message or even to simply blend into the surrounding area where the screens will come into action when the motion sensors are alerted to a visitor approaching. The potential of how the kiosks can develop and integrate into an organisation are endless and continually evolving. Plus it is not only limited to reception areas. It is very exciting.” Commented Jeremy Sneller, Business Development Director at NEC IT Solutions.