Telecoms
Who should read it? Mobile phone operators, network provider, ISPs, etc.
Some examples of the solutions offered by kiosks in telecommunications include:
- Mobile phone terminals, to download ringtones,etc. and top up balances
- Internet access kiosks, making the net available to everyone, everywhere
- Information terminals, detailing telecommunications products in store
- Credit card ‘top-up’ terminals, allowing customers who use chargeable credit cards for online shopping to top up their card anywhere
Telecommunications and self-service would seem to go hand-in-hand, with kiosks providing remote access to a wide range of telecommunications products and services. However, self-service terminals can also benefit major telecommunications retailers, reducing store ‘walkaways’ by providing instant information about telecommunications devices (for instance, mobile phones) when sales assistants are unavailable or busy. They can also promote special offers and offer exclusive custom content, offering a way to gain an entirely new set of customers.
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KIOSK EUROPE caught up with Brendan O’Meara, WW Managing Director of Retail, Microsoft, to talk about the launch of Windows 7, the opening of Microsoft’s retail stores and a year down the line for their Retail Experience Centre.






