Who should read it? Hotels, non-fast-food restaurants, restaurant chains, etc.
In hospitality, self-service really comes into its own, allowing customers to look after themselves (thereby always ensuring that their individual needs can be met to the highest degree),and freeing staff to spend more time with customers who really need their help.
- Self check-in terminals for hotels, allowing customers to check themselves in electronically rather than queuing
- Automated arrivals kiosks for conferences, where clients can register their arrival, print out tickets, etc
- Reservation booking terminals for restaurants, enabling diners to reserve a table and order food in advance
- Fast food & drinks order terminals, where customers order and pay before collecting their meal
- Electronic menus, allowing the diner to choose at the table and transmit their order directly to the kitchens.
By allowing customers to take control and make their own choices through self-service, customer satisfaction is absolutely assured. When a customer has a problem that requires human resolution, staff can focus completely on the problem at hand because of the reduced pressure on their time.