Advertising
Printer-friendly versionWho should read it? Multimedia and advertising agencies, in-store designers, etc.
Digital media provides an excellent way of advertising brands and products, and self-service technology can develop this even further by targeting exactly the right customers, at times and in places when they are more likely to be receptive to advertising. Furthermore, self-service provides a great way of updating advertisements and offers simply, easily and on a large scale, without a high cost.
- Digital signage, promoting products via audio-visual feed to a flat screen, viewed and heard by customers while they are browsing
- Advertising via interactive kiosks – while a kiosk is not in use it can be used constantly as an advertising tool for all manner of products and brands, thereby ensuring it is useful even when not being used.
- Customer recommendation kiosks, enabling a customer to enter his/her preferences and receive a list of advertised products that meet their requirements on the spot POS, POI, media and promotional installations in stores and public places
Feature
Exclusive Interview with Microsoft
KIOSK EUROPE caught up with Brendan O’Meara, WW Managing Director of Retail, Microsoft, to talk about the launch of Windows 7, the opening of Microsoft’s retail stores and a year down the line for their Retail Experience Centre.
