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Promotion

Measurement & Interactivity

Positive Discrimination

How audience measurement can be used in combination with interactive digital signage.

New IBM Retail Survey

Shoppers now expect technology, putting retailers under pressure to engage with their consumers more directly. 

Multichannel Sales Report

Efma-Finalta Report on Multichannel Sales Productivity anticipates fully cashless branches.

Mobiles for Marketing

Pierhouse predicts an increase in mobile interactivity retail initiatives in 2010.

DS for Cosmetics Counter

This Year’s Black

The newly renovated Bobbi Brown cosmetics counter at Bloomingdale's relies on interactive digital signage.

A Tour of Echangeur

Plus ça Change...

The French innovation centre that could show us the future.

Self-service Embraces Mobile

Love Me, Love My Phone

The time is now ripe for mobile interactivity and payment by mobile phone.

Sainsbury’s Invests in Couponing Scheme

A multi-million investment over five years will see the delivery of over one billion money-saving coupons in Sainsbury’s stores, with a focus on delivering lower cost staple, everyday basics to help customers survive the downturn.

US Retailer Launches In-store Mobile Couponing

A US retailer, JCPenney, has launched a mobile couponing programme in-store to enable shoppers to download coupons onto their phones which can then be scanned directly from the phone’s display screen at the checkout.

Instore Customer Loyalty

Please Come Again

Getting a customer to go into a retail store and buy something is not always enough

Feature

Brendan O'Meara, WW Managing Director Retail, Microsoft

Exclusive Interview with Microsoft

KIOSK EUROPE caught up with Brendan O’Meara, WW Managing Director of Retail, Microsoft, to talk about the launch of Windows 7, the opening of Microsoft’s retail stores and a year down the line for their Retail Experience Centre.

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