Return On Investment

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Microsoft Retail Experience Store image
Very few businesses are immune from the pressing need to reduce costs,  while also supporting new means of generating additional revenue and delivering better operational efficiencies.
 
Self-service has proved time and time again that it can deliver a substantial return on investment very early on after a roll-out because kiosks can cut costs while increasing your profits! At the same time as offering new and improved services, self-service can also improve back-office operational efficiencies.
 
Studies have found that transactions performed through a kiosk can cost a tenth of what they would have cost had an employee dealt with the transaction. And when customers carry out the more routine actions via a kiosk, it frees staff up to deal with more complicated enquiries and deliver a more personal customer service under less pressure because staff can be redeployed to where they are really needed.

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Brendan O'Meara, WW Managing Director Retail, Microsoft

Exclusive Interview with Microsoft

KIOSK EUROPE caught up with Brendan O’Meara, WW Managing Director of Retail, Microsoft, to talk about the launch of Windows 7, the opening of Microsoft’s retail stores and a year down the line for their Retail Experience Centre.

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Europe's number one self-service information portal
Europe's number one self-service information portal