DS for Cosmetics Counter
This Year’s Black
The newly renovated Bobbi Brown cosmetics counter at Bloomingdale's relies on interactive digital signage.
YCD Multimedia, a provider of smart digital media solutions for retailers, is providing their solutions and creative services for the newly renovated Bobbi Brown (an Estée Lauder Companies brand) flagship cosmetics counter at Bloomingdale’s 59th Street department store in New York.
Unveiled in October 2009 as part of Bloomingdales makeover of their cosmetics floor, the focal point of the updated Bobbi Brown flagship counter is an eye-catching, nine screen (3 by 3 matrix) video wall served by YCD’s MuVi Wall product. The video wall displays, in high definition, exclusive seasonal videos of Bobbi Brown behind the scenes at photo shoots and fashion week.
Additionally, two 32” high definition interactive displays using touch screen technology have been incorporated into Bobbi Brown’s product tester display unit. This dynamic solution offers customers the ability to select a cosmetic product category from icons on the touch screen and receive additional, detailed information on the cosmetic of their choice as well as suggested complimentary products. Customers can then try out the products of their choosing from the tester display. To round out the multimedia experience YCD is also providing background music customised for the Bobbi Brown shopper demographic.
As part of their end-to-end offering YCD provided project management services to oversee the project from concept to installation, sourced and managed the installation of the hardware and displays, and provided content creation services.
“YCD Multimedia really understood our overall goals and worked to create a solution that is specific to our space and our brand and a solution that will have the longevity to grow and expand as we do” said Leo Mascotte, Vice President of Creative Services for Bobbi Brown.
Wednesday, December 2, 2009