ProTouch Kiosks for Matalan

Versione stampabile

 
Matalan is a British clothing and homeware reatailer with 200 stores across the country. It recently announced that it is piloting multi-channel retailing in-store with the introduction of self service EPoS kiosks provided by Protouch.
 
The pilot is being deployed in Matalan’s recently-opened High Wycombe store in the UK, and will provide an additional means for customers to purchase products and services across the entire Matalan range.
 
The company was looking to provide in-store access to its entire product range, including the extended lines that can only be found online, by incorporating transactional kiosks into the store layout. In turn, the kiosks also accommodate customers without internet access and are intended to enhance the shopping experience of customers who come to the store. This is intended to allow Matalan to drive incremental revenues in-store by increasing average basket size and cross/up selling.
 
“We are always looking to improve our customers' shopping experience. By giving in-store shoppers the option to buy from our online range, they benefit by getting new products sooner, and also by being able to select from our full range. We recognise a shift in our customers’ shopping behaviour, and are looking to use technology to service customer requirements however they wish to engage with us,” commented Ross Williams, Matalan’s e-commerce Trading Manager.
 
Protouch is providing the total solution: hardware, software and a managed service with support and maintenance. Matalan chose Xen X4 kiosks featuring a keyboard and 80mm receipt printers running a secure browser version of its website. Customers browse the website as they would at home then add their desired items to basket and proceed to check out where they can pay and arrange in-store collection or delivery.