New Coca-Cola Self-Service Fountain Dispenser

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The new Coca-Cola “Coca-Cola Freestyle” self-service fountain dispenser, which has been in development for almost four years, is being tested in the Southern California area. These dispensers are already installed in ten Jack in the Box restaurants in San Diego County with installations planned for select Subway, Carl’s Jr., El Pollo Loco, Noodles and Pei Wei Asian Diner restaurants over the summer.
 
The sleek new touchscreen units being tested enable consumers to select from more than 100 calorie and no-calorie brands, including varieties of waters, juices, teas and sparkling beverages that have never before been sold in the United States. The dispenser uses proprietary PurePour Technology to make up to 100 branded beverages fresh to order, in the same amount of space as the current eight valve machine. Once it has been tested in quick-serve restaurants in Orange County, California and in Atlanta this summer, a wider introduction may take place in early 2010.
 
“Coca-Cola Freestyle brings to life the refreshingly positive outlook that has always been associated with Coca-Cola," said Chandra Stephens-Albright, Senior Director of Marketing and Business Development for the brand. "It brings back the magic of the fountain of the past, re-imagines it for the future and then takes it a step farther by celebrating the idea that consumers can truly have their say at fountain -- with choices tailored completely for them."
 
“We have captured the essence of what is so magical about Coca-Cola and the fountains of the past and partnered with technology leaders across a variety of industries to create a completely new beverage experience,” said Gene Farrell, vice president, Special Projects, Coca-Cola North America. “I believe we have created a concept that will become the soda fountain of the future – a representation of the way people will experience our beverages years from now.”