KioWare's Kiosk Software
By Stephanie Kropowski, Director of Marketing and Sales, KioWare
Kiosk hardware, software and peripherals dominate Kiosk Europe Expo, but are probably less pervasive (and thereby more noticeable) at tradeshows targeting other vertical markets. Kiosk benefits vary from increased lead capture, to cross promotion and showcasing your company, products and features. Why not take advantage of this? Here’s how.
So my incredibly persuasive writing has convinced you to have a kiosk in your booth, but how do you get it there? If you have a kiosk, you could send it, but it’s likely to be very expensive to purchase a container and ship through the show vendor. Another option: partner with hardware companies. They can easily ship a unit to the show for significantly less, as they already have the resources, i.e. shipping materials and a carrier. Yet another option: use counter-top units, which can travel in small boxes or carrying cases for easy transportation. You can borrow a test unit from a hardware company or purchase one for far less than a standing kiosk. Or you can even rent from a kiosk rental company.
As for setting up the kiosk onsite, don’t forget your tools, literally. You may need ratchets or screw drivers to remove the kiosk from its packaging or to open the enclosure, should you have any problems with internal devices (printers, scanners, etc.) Also, if you are borrowing or renting the kiosk, you will want to save the application elsewhere, likely a data stick, and simply upload onsite.
Lastly, utilise kiosk software for easy set-up. KioWare will run your application automatically in kiosk-mode, hiding the desktop and keeping your application running at all times. KioWare also has a time-expire license feature, enabling you to set an expiration date for the license and allowing you to re-use the license on another machine at another tradeshow.
Now you are ready to take advantage of self-service technology at your next tradeshow. Whether it’s through discounts, giveaways or prizes, just don’t forget to reward your users for spending time at your kiosk (and I don’t mean bombarding them with emails about your products!).