Programme
Version imprimableSelf-service and kiosk presentations at the Open Forum 2011 will focus on a variety of vertical markets and topics such as design and connectivity, as well as the overlap between self-service solutions and interactive digital signage solutions. The Usability Workshops this year are targeting the new growth market centered around car charging terminals and e-mobility and how the kiosk and digital signage industries can benefit from this booming sector.
Click here to view the Forum Programme as a downloadable PDF.
Tuesday 24th May 2011: Case Studies
| 10.00 | Case study: ARAL-BP Germany's nationwide DS rollout | Andreas Pankow | Managing Director | Nordland Systems | |||
| 10.30 | Design considerations for an Industrial Kiosk System | Mehmet Özer | Application Engineer | Intermas-Elcom GmbH | |||
| 11.00 |
Digital Signage: The whole truth? A short discussion about human senses |
Ralf Kluth | Senior Principal | Sovato | |||
| 11.30 | Invidis Top 100 – market leaders in Germany, Austria and Switzerland | Oliver Schwede | Senior Analyst | Invidis Consulting | |||
| 12.00 | Content philosophy | Guillaume de la Tour | CEO and President | Bluefox | |||
| 12.30 | Kiosks in a connected world | Gerard Meijs |
Product Manager Picture Kiosks EAMER |
Kodak | |||
| 13.00 | TCO - Understanding the Real Costs of Digital Signage | Louis D. Giacalone | President and Founder | Coolsign | |||
| 13.30 | Digital Signage in Airports | Guy Konforti | DACH Regional Director | C-nario | |||
| 14.00 | Shoppers respond to digital advertising - Results of a scientific study | Andrew McCall | Managing Director | ROI Team | |||
| 14.30 | Content Devlopment and Production in Digital Signage | Thorsten Wien | Managing Director | Visual Art | |||
| 15.00 | Emobility as Growth Potential for Kiosk and Digital Signage | Martin Klässner | International Business Development eMobility Infrastructure Solutions | Technagon | |||
| 15.30 | Digital Signage with instant guidance information– the extra service | Dr. Adrian Zentner | Dipl.-Ing | 3D Berlin | |||
| 16.00 | Case Study: No More Waiting in Line, Have ‘Time to Eat’ | Ben Gondek | Managing Director | Newroom Media | |||
Wednesday 25th May 2011: Interactive Workshops
| 10.00 |
WORKSHOP: Overview of Digital Signage |
Steven Keith Platt Margot Myers Plus Industry Experts TBC |
Director & Research Fellow
|
Platt Retail Institute | |||||
| In this session, participants will learn about how DS originated, what driving forces are fuelling the industry’s growth and what the future may hold for the sector. | |||||||||
| 10.30 |
WORKSHOP: Does DS Support your Business Strategy? |
Steven Keith Platt Margot Myers Plus Industry Experts TBC |
Director & Research Fellow Director, Education & training |
Platt Retail Institute | |||||
| Learn how to define potential target audiences; review communications objectives and desired outcomes; and discuss how to determine if a digital signage deployment aligns with your organisation’s strategy. | |||||||||
| 11.00 | Designing Innovations | John Jones | VP, Executive Creative Director, Retail | R/GA Digital Agency | |||||
| 11.30 |
WORKSHOP: Deploying and Operating a Digital Signage Network |
Steven Keith Platt Margot Myers Plus Industry Experts TBC |
Director & Research Fellow Director, Education & training |
Platt Retail Institute | |||||
| Before deploying a DS network, decisions must be made on content strategy, hardware, software, sites, where screens will be placed, and how equipment will be installed and maintained. During this workshop, you will learn what needs to be managed to successfully operate the network once installed. | |||||||||
| 12.00 |
WORKSHOP: Review of Four DOOH Deployments in the EU and the US |
Steven Keith Platt Margot Myers Plus Industry Experts TBC |
Director & Research Fellow Director, Education & training |
Platt Retail Institute | |||||
| As digital communications technology advances, there are deployers who are constantly looking for more innovative and effective ways to design their networks. In this session, we review deployments from both the EU and North America that demonstrate some inventive and creative approaches. | |||||||||
| 12.30 |
WORKSHOP: Advancements in Content Development |
Steven Keith Platt and industry experts | Director & Research Fellow | Platt Retail Institute | |||||
| The challenges associated with the creation and management of highly targeted messages, at a reasonable cost, in broadcast quality video, will be discussed. In this session, attendees will learn about advancements in the management and automated generation of video content. | |||||||||
| 13.00 | Context aware digital signage: Using sensors to understand the audience | Miquel Martin | Senior Researcher | NEC Laboratories | |||||
| 13.30 |
WORKSHOP: Panel Discussion Digital Out-of-Home Challenges & Opportunities |
WITH: Christian Vaglio Giors Lars Peters Hosted by: Steven Keith Platt |
CEO Director |
Neo Advertising ECE flatmedia Platt Retail Institute |
|||||
| In this session, industry leaders will discuss their networks and the outlook for the industry. Two major issues will be addressed: 1. Advertising agency and brand attitudes 2. From both the agency and brand prospective, what are the decision-making factors that influence whether DS is incorporated into a marketing campaign. | |||||||||
| 14.00 |
WORKSHOP: How Marketing Technology Influences the Customer Path to Purchase |
Steven Keith Platt and industry experts | Director & Research Fellow | Platt Retail Institute | |||||
| Impacting the consumer along the entire path-to-purchase is discussed. The consumer buying process and media consumption models will be detailed. Practical execution examples will be presented. | |||||||||
| 15.00 |
WORKSHOP: Panel Discussion Digital Signage in Retail |
WITH: Bogdan Popescu |
Director General | Monopoly Media France | |||||
| Hosted by: Steven Keith Platt |
Director & Research Fellow |
Platt Retail Institute | |||||||
| In this session, representatives from major retailers will discuss their digital signage deployments, including the challenges they faced and how they have maximised the potential of their networks. | |||||||||
| 16.00 | Applications of Antimicrobial PVC in Kiosk and Digital Signage solutions | Andreas Lehr | Director-Health Division | Hexis Health | |||||
Thursday 26th May 2011: Future Scenarios
| 10.30 |
WORKSHOP: Panel Discussion EU Outlook for Digital Out-of-Home |
WITH: Dirk Hülsermann Denis Gaumondie Juan Clotet Hugh Coghill-Smith Leif Liljebrunn Mariusz Orzechowski Moderated by: Lynn Matson |
NEC (Germany) OOH-TV (France) Venco Digital Screens (Spain) OneLAN Digital Signage (UK) |
|||
| In this open panel, industry experts from throughout the EU will address the status of the industry in their respective country, and their opinions as to the direction of the market. | ||||||
| 12.30 | Technology vs Acceptance - New prospects for Self Service | Wolfgang Beinhauer | Head of Competence Team | Fraunhofer IAO | ||
| 13.00 | Project: Education - Partners wanted [Presentation in GER] | Willi Schaupp | Managing Director | EDV Schaupp | ||
| 13.30 | Emerging Trends in Digital Signage Content Development: A Roundtable Discussion |
Moderated by: Stefan Noble |
CEO, Visual Art (Sweden) |
|||
| and Steven Keith Platt | Director & Research Fellow, Platt Retail Institute | |||||
| 14.30 |
EAFS Self-Service Awards 2011 |
Jens Schindler | President | European Association for Self Service | ||
Special Feature
Taking Care Of Business
The Options for Kiosk Service & Maintenance
With the news that mailing solutions giant Pitney Bowes is entering the kiosk and digital signage servicing market, we take a look at three different companies' after-care offerings.
Read more
