London Gaming Event Re-branded as ICE

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Clarion Events has rebranded its London gaming event as ICE to incorporate all strands of the gaming experience from casino, remote, street, bingo, betting and online to lottery. The event, to be held at Earl’s Court, London, from the 25th to the 27th January 2011, will include 400 exhibitors, key note speakers, seminars on Mobile and Social Gaming and more networking opportunities.
 
The new approach adopted by ICE organisers for 2011 is to work with the market. Plans are underway to undertake the first large scale profiling exercise of European casino players, using research and profiling techniques employed by organisations including Intel, online bank Egg and Korean electronics company LG. The results of this landmark research initiative will be shared with ICE exhibitors and contribute to the development of player-centred products.
 
The European Casino Association, which represents almost 1,000 casinos and around 80,000 employees across 23 countries, has given its support to the ICE event.
 
Exhibitors will include 3M Touch Systems, Eurocoin, FutureLogic, JCM, MEI, TAB Austria, amongst many others. KIOSK EUROPE will also be exhibiting at ICE 2011, so do drop by, say hello and pick up the latest issue!