Itsy Bitsy iPad
Fresh from their recent foray into the world of beachwear retail, Global Bay Mobile Technologies will be displaying their range of next-generation mobile retail software at KIOSK LONDON EXPO 2011.
Whilst it will be chilly in the UK next week, Californians will be able to take advantage of the company’s new iPad Retailing solution at the 300 Pacific Sunwear stores across the county.
With the help of Global Bay, PacSun is among the first fashion stores to integrate the iPad into the retail environment to enhance the in-store customer experience, capture potential lost sales, and create upsell opportunities. PacSun will deploy to an additional 100 stores during the course of 2011.
Global Bay’s iPad Retailing App offers configurable features, including improving the interaction between store associate and consumer and enhancing the overall in-store selling experience. The iPads can be used as a personalized selling tool for one-on-one assisted customer selling.
Through the iPad Retail App's Look Book functionality and rich-media content, PacSun store associates are able to walk customers through different outfit combinations and suggest products based on the customer’s purchasing preferences.
The iPads can also be used to place orders for customers via e-commerce on the spot. In addition, providing sales associates with product information and inventory through the iPad ensures that items are never out of stock and orders can be fulfilled across any channel.
QR codes are also integrated into the app to deliver exclusive content directly to the smartphones of consumers who scan QR codes on the screen of the iPad.
“The iPad is changing the way retailers interact with their customers, and we are thrilled to help retailers like PacSun use iPads to change the game on the sales floor,” said Global Bay CEO Sandeep Bhanote. “Ultimately, using the iPad to increase multi-channel sales and units per transactions makes the retailer successful.”
Global Bay Mobile Technologies can be seen on Stand 3.