Agilysys Launches eMenu for Food Ordering
Tina Stehle, senior vice president and general manager of Agilysys Hospitality Solutions Group provides the background to the company’s development of eMenu: “Operating within tight margins is a fact of life for many hospitality and food service operators. This is compounded by the rising need to provide better, more convenient service to gain a competitive edge. Today, many food service establishments are turning to technology to help them to boost sales and encourage repeat business. One of these technologies, online ordering, benefits customers and food service operators alike.”
Establishments deploying eMenu will be able to offer customers a convenient method of placing orders without waiting on hold, using an intuitive and convenient online interface. It also provides administration functions, which enable users to incorporate their branding and their workflow into a complete online meal-ordering platform.
Other benefits of online and automated ordering systems such as eMenu are multi-lingual options that overcome language barriers. Many operators have also proved that kiosks are more consistent at offering upselling alternatives than staff.
Continues Tina Stehle: “With eMenu, you can increase your order processing capacity, line speed and table turn rates during peak periods.” Early users have demonstrated that eMenu orders have the potential to significantly increase total revenue. This is due to the fact that online ordering is simpler and more convenient for the customer and tends to generate increased repeat business. It is also a more accurate means of capturing information for the food service operator.
“There are other bottom line/return on investment benefits,” concludes Tina Stehle. “With labour costs continuing to rise, businesses are welcoming tools such as eMenu which enable them to redeploy staff from the point-of-service to other areas. eMenu can help cut operational costs and boost profit margins, at the same time as improving the customer experience. Implementing eMenu means offering customers the benefits of tomorrow’s technologies whilst concentrating on the core skills of making and serving food.”
Thursday, March 11, 2010