Review: EuroCIS 2009

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EuroCIS 2009 impressively confirmed its position as the leading trade fair for IT and Security in Retail. A total of 5,300 trade visitors were registered (2007: 5,200) over the three days of the event.
 
A principal theme of the show was different payment methods at the Point of Sale, which have developed rapidly over the past few years. In the race for even higher speed and more convenience at the checkout, two technologies are taking centre stage: contactless payment systems – such as by mobile phone – and biometric payment systems in the form offering print recognition.
 
In equally high demand at this year’s EuroCIS were innovative solutions for customer loyalty programmes. Commenting on this, Jürgen Herbott, Vice President Central, Torex Retail Solutions GmbH, said: “Our new loyalty solution, which celebrated its German debut at EuroCIS, proved to be a highlight. This innovative solution identifies shoppers as soon as they enter the store and submits tailor-made offers to them by mobilephone via RFID while shopping.”
 
EuroCIS 2009 dedicated a specialarea to digital signage, under the heading DigitalSignage@Retail, and the Forum was again well attended this year offering hands-on talks and tips for retail success. The next EuroCIS will be held from 2nd to 4th March  2010 in Düsseldorf.