40" Multi-Touch Display

Samsung are creating holistic user experiences

The Samsung SUR40 is the latest in touch screen display technology. It can present a brand and business in a way that completely changes the way businesses talk to customers.

The Samsung SUR40 for Microsoft Surface has also just won the award for “Best of Innovations 2012”. The awards recognize and honor outstanding design and engineering in cutting edge consumer electronics products across 32 product categories, at the Consumer Electronics Show (CES) in Las Vegas.

Samsung worked closely with Microsoft to develop the LCD panel and the new hardware product, which is being manufactured by Samsung and will be sold to business customers through its broad distribution and reseller network.

The Samsung SUR40 for Microsoft Surface 2.0 has a multi –touch display with object recognition and promises to deliver a holistic user experience by enabling users to use hand and finger gestures to interact with a variety of multimedia contents. The object recognition also allows users the ability to place a number of objects on the surface to trigger different types of digital responses.

PixelSense™ allows an LCD display to recognize fingers, hands, and objects placed on the screen, including more than 50 simultaneous touch points. With PixelSense™, pixels in the display see what’s touching the screen and that information is immediately processed and interpreted.

One of the key features of the SUR40 is object recognition; which recognizes wireless devices placed on its surface, along with the digital content contained. By using object recognition software, SUR40 can detect multiple objects on its surface to trigger different types of digital responses. SUR40 also enables users to use hand and finger gestures to interact with a variety of multimedia contents.

The product uses the embedded AMD Athlon™ II X2 Dual-Core Processor 2.9GHz paired with AMD HD6750M GPU featuring DirectX® 11 support to deliver significant processing horsepower and outstanding graphics capability. Show your graphics at their optimum with the extremely fast and powerful AMD Radeon™ HD 6570M desktop graphics card. Together with four built-in 5W speakers, the Samsung SUR40 will deliver a fully immersive user experience.

Installed with four USB ports, it is possible to expand the capabilities and increase the versatility of the Samsung SUR40. The USB ports allow connection from any USB capable peripheral, such as bar code scanners, video cameras, laptops and printers; to create an even more powerful business solution. It is also designed with the latest in Bluetooth technology and Ethernet capabilities, rounding out a more comprehensive and powerful network.

“Samsung has collaborated with Microsoft to give the Surface experience a new, thin design with powerful vision-based capabilities in the LCD market. Having already unveiled the product in the U.S. to an extremely positive response, Samsung is excited to continue its collaboration with Microsoft and unveil the Samsung SUR40 for Microsoft Surface to the UK markets. The Samsung SUR40 for Microsoft Surface delivers an interactive experience not available anywhere else and will change the way companies engage with their customers,” commented Phil Gaut, General Manager for Display, Samsung UK.

Panos Panay, General Manager, Microsoft Surface, added, “Microsoft continues to innovate in vision-based interaction and software designed for touch. With the introduction of the next generation of Surface, using PixelSense technology, we’ll bring more tables and walls to life with amazing natural experiences for people to enjoy together. We partnered with Samsung because of its strengths in LCD technology, hardware design and manufacturing, and worldwide marketing and sales of large-format displays. The companies have built an incredibly successful collaboration that moved from invention to development to manufacturing and sales of a high-quality, industrialised commercial product.”

Phil Gaut added: “With Samsung’s cutting-edge interactive LCD technology and Microsoft’s innovation in vision-based systems, together we were able to define a new LCD architecture. This brand-new concept of LCD provides image-sensing technology along with massive multi-touch capability and enhanced horizontal durability, which are specialised for the Microsoft Surface experience.”