Bringing Interactivity to the Cash Tray
Ahead on a Platter
Tipro Deutschland is working on digital money trays with full PC functionality based on the Intel Atom processor. The company, which already offers USB-based ‘simple’ multimedia money trays for connection to PC terminals, is now using PC technology and integrating nanoETXexpress Computer-on-Modules to develop more interactive, networked money trays.
They will shortly become available with RFID and NFC compatibility, so they will be ready for application in a variety of payment and ticketing systems, including access control and web-based digital signage solutions. The NFC protocol for payment via mobile phone is already widely used in Asian countries, and the worldwide market for NFC systems is expected to show an annual growth of over 100% up till 2013, according to a recent study carried out by IE Market Research Corp. According to that study, in retail there will be an over-proportional, wide-scale growth in the deployment of such POS devices. This also means that terminals are required which are cost-efficient, interactive and multi-functional.
As an option, the NFC modules which are integrated in the money tray can also be equipped with a SIM card slot, allowing for system upgrades via mobile radio data transmission. In addition to this, the feature set is enhanced with optional LAN and/or Wi-Fi connections in order to allow upgrades via the company network. This is also a solution available without the NFC function. A glass touch display solution is also in preparation in order to make the system more interactive. This solution positions Tipro in the high-end segment of digital money tray systems. Investments in such digital money trays are certainly worthwhile – customers spend anything from 20 seconds to 3 - 5 minutes at the cash desk. The retail industry wants to utilise this time for getting the right advertising messages across.
Parallel to this, Tipro is expecting new application areas for the digital money tray in conjunction with the introduction of the German health card. Different versions of the system with card readers and integrated touch-screens are already being tested in the field and will soon be introduced on a nationwide scale. The advantage of money trays is the way they can be positioned in a space-saving manner on the table or counter, resulting in other customers not being able to see, for example, what type of prescription has been issued.
Džesi Okanovic, Sales Managing Director of Tipro, commented: “For Tipro, the decision to go for nanoETXexpress was a question of robust and long-term available embedded designs and, of course, a question of size. Additionally, the fact that x86 is an open architecture means that it is open for potential future applications. With ARM designs, entry barriers would be significantly higher and with that less successful. The comprehensive OS support of not only Linux and the Windows family, but also of QNX and VxWorks, which Kontron provides for the nanoETXexpress modules goes to make the package even more attractive. That means that Tipro always remains open for customer-specific requirements.”
For Džesi Okanovic, however, the final winning factor was the COM Express compatibility of nanoETXexpress with the robust connector. “Our overall package is a very efficient modular system consisting of the smallest modules with the highest performance, an open and manufacturer-independent specification with the corresponding design guides. Any questions regarding COMs can be posed to a large community which supports the PICMG standard. That gives our investment a future-proof seal. Also, all manufacturers of the COM Express compatible nanoETXexpress format are striving for this to become an official part of the PICMG specification. And, as the largest COM vendors are also supporting this together with Kontron, we’re certain that this will come to pass.”
Monday, July 26, 2010