TV Dinners
Profits soar with self-order kiosks
Restaurateurs using table-top interactive self-service terminals are experiencing increased return on investment as well as enhanced customer satisfaction.
Where Ziosk terminals are used in a restaurant setting, customers are finding the range of applications available conducive to ordering more drinks and food and easing the process of bill payment.
Created by Dallas company Table Top Media, the Ziosks have been in operation for some time but have recently increased their deployment to a variety of new chains, including Chili’s.
The Pay-At-The-Table (PATT) options on the ziosks mean that guests can pay whenever they like, whilst retaining their credit, debit or gift cards – given that 67% of non-internet credit card fraud occurs in a restaurant, this feeling of security for the customer is all-important.
With guests able to order themselves drinks or even dessert from the ziosk, this means good news for the restaurant owner – an increase in Per Person Average (PPA) sales as well as reduced staff costs. Included in the ziosk’s range of features are entertainment options, such as games, movie trailers and even advertising, and the option to enrol in loyalty or eClubs at the table and complete customer surveys for marketing purposes.
Specific interactive content to the restaurant they’re positioned in, increases awareness of and promotes contextually relevant food and beverage items whilst the guests are dining and up to 100% increases in sales have been reported as a result.
Tuesday, October 25, 2011
Usability Workshop @ KEX 2012
What can self-service terminals learn from the success of the iPad? The Usability Expert Workshop will explore ways of developing self-service solutions capable of inspiring the same fanatical reaction as Apple’s iconic product. On the 7th of March this year, hundreds of people were out on the streets, waiting to be amongst the first to get their hands on the latest iPad iteration. They had camped out all night with their thermoses in the freezing cold. Why are so many people willing to do this in front of every Apple store, but not for a new check-in terminal at the airport, train station, or shopping mall? What’s behind the buzz, and how can we encourage a similar reaction to self-service solutions? Through expert contributions and together with you, we will seek to answer these questions and explore future ways to get there. KIOSK EUROPE and Handspiel will present the Usability Expert Workshop as part of KIOSK EUROPE EXPO 2012, which runs from 12-13 June. The Usability Workshop will take place on Wednesday, 13th June from 10:30-13:30. Numbers are limited, so secure your place now by booking online at www.kioskeurope-expo.com













