Multi-touch for Life Insurance

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Groupama has introduced an innovative way of devising and selling life insurance plans using a Surface Computing application designed by IntuiLab. This forward-looking application is suitable for deployment in insurance branches and mobile devices for account managers. This new step demonstrates the growing interest for applications geared towards selling products and services, particularly in the assurance and banking markets, and strengthens IntuiLab’s position in the field of Surface Computing.
 
Groupama/Gan Insurance has previewed an application that assists account managers, on the go or at the insurance branch, in educating a client about the need to take a long term (life!) view at personal finances (including savings) in order to prepare for retirement under the best possible financial conditions.
 
In terms of technology, this is the first Surface Computing application in the insurance field which runs on both Microsoft Surface (in the branch) and Windows 7 (in mobile mode). Surface computing is the term for the use of a specialised computer UI in which traditional UI elements are replaced by intuitive everyday objects. Instead of a keyboard and mouse, the user usually interacts directly with a multi-touch screen.
 
From a perspective representing a person’s lifespan, the client puts objects on a Microsoft Surface corresponding to different life events that have a financial impact such as weddings, births, estate or retirement. By entering actual and expected income, the client simulates and visualises in a very simple way the financial implications of these various events. Thanks to the demonstration using the application, the client can, with the assistance of the account manager, consider different strategies for long-term investment. In mobile mode, objects are replaced by interactions on the touch screen of a Windows 7 multitouch Tablet PC.
 
According to Erik Gendre-Ruel Director of Innovation at Groupama, "These new natural interaction devices allow the customer to truly touch (literally) and understand the important financial matters that will be faced during life. The illustrative, tactile and tangible virtues of Surface Computing applications significantly increase the involvement and the ownership of the client and thus, provide an excellent educational tool."
 
“Our first successful collaboration with Groupama demonstrates our expertise in the field of Surface Computing applications, especially in connection with the recommendation and sale of services.” adds Vincent Encontre, CEO of IntuiLab. “Surface Computing will completely renew the vendor/client relationship whether in a branch or on the go. Through IntuiFace, our multi-surface software platform and its sc-commerce extensions for the presentation and sale of products and services, we are well-positioned to address this market whose growth is accelerating.”
 
The application will soon have real-life testing in a few branches and, depending on results and customer feedback, Groupama will proceed with its deployment.