Successful Subway Kiosk Pilot

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Nextep Systems and MRI are created a drive-thru kiosk for Subway franchises to improve the accuracy of orders, empower customers and help boost sales.
 
The kiosks also enable store owners to handle more vehicles during peak times. Employees are freed up to focus on order fulfillment and improved customer service rather than non-value added order-taking and payment processing.
 
The concept follows a number of successful pilots of the first generation drive-thru system implemented at Subway franchises throughout the U.S. Pilot drive-thru systems implemented at various Subway locations created a more efficient drive-thru experience, helping to increase sales by an average of 10-15% and providing a rapid ROI.
 
Nextep and MRI have created a touch screen kiosk which increases revenue in this context. Nextep specialises in software for touch screen ordering, digital menu boards and online ordering solutions for the foodservice industry. MRI is a hardware manufacturer of indoor and outdoor kiosks and digital displays.
 
Customers of quick-serve restaurants order their products at the 32” touch screen, which is enabled for use in direct sunlight and also supports touch with gloved hands, in wet or dry conditions.
 
“We are delighted to work with MRI to provide our restaurant customers with the industry’s most advanced drive-thru touch screen kiosk technology,” said Nextep President and Co-founder Tommy Woycik. “The integration of Nextep’s superior self-order software with MRI’s drive-thru kiosk hardware significantly improves the drive-thru experience for restaurants and patrons.”
 
Bill Dunn, president and CEO of MRI added, “The QSR industry is constantly looking for ways to improve the customer experience at the drive-thru window since it represents over 60% of store sales, while customers simply want an easier and quicker way to order. With Nextep’s intuitive self-ordering software and MRI’s robust outdoor design we are proud to introduce this industry-changing technology solution.”