Kiosks help Choose TV Mounting Solutions

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When you go into an electronics retailer to find a new TV, you then need to find the right wall mount to go with it, with is no easy step to make. Vogel, one of Europe’s market leaders in TV wall mounts, has decided to roll-out an in store touchscreen solution that helps the customer to find the right wall mount for their TV.
 
Vogel asked Protouch to make an in store touchscreen version of their internet application tool called the Vogel’s FlatscreenFitter, which gives customers quick and clear advice on which mount is best for them.
 
Protouch provided a 15” shelf-edge touchscreen with integrated PC and advanced software consisting of a framework application, front end user interface and server application, with an offline USB updating platform. Because new TVs and mounting solutions enter the market regularly, the software had to be able to be frequented updated to include new product information and relay this to the user in a simple manner. Each of these touchscreens is wall-mounted in the Vogel product area, where it displays an onscreen questionnaire which enables the ‘Sales Buddy’ to tell the customer which mounting solution is most suitable for their TV.
 
Patrick Theeuwes, Vogel’s Trade Marketing Manager, commented, “The Vogel’s FlatscreenFitter Touch assists both shoppers and resellers in selecting the right product and has led to positive results with respect to failed purchases and product returns and improving a customer’s shopping experience”.
 
Protouch have initially supplied 500 touchscreens for use in reseller outlets across Germany and the Netherlands, and are now completely the second phase of the roll-out in Spain, UK, Greece and France.