Interactive Campaign Wall

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British Columbia Children’s Hospital Foundation is using interactive digital signage for campaign fundraising. The BCCHF campaign for BC Children is a $200-million initiative to build a new hospital for the area’s children.
 
While traditional outreach campaigns have raised community awareness of this campaign, BCCHF’s Donor Relations team wanted to create a more engaging and memorable means of engaging with the public. Interactivity was key to this, but the interaction had to be simple and easy so that it was accessible to both adults and children.
 
Using Scala Content Manager and Player and 2C Visual Communications’ diVA – an interactive software and hardware system that creates a responsive environment – the BCCHF Donor Relations team constructed a 10 foot by 15 foot interactive mural in the lobby of BC Children’s Hospital. It features four LCD screens, four audio speakers, two motion sensors, four distance sensors as well as lighting effects. When a visitor enters the area by the wall, sensors detect movement and bring the interactive wall to life with a combination of video, audio and lighting.
 
Debra Kerr, Donor Relations Coordinator at BCCHF, commented, “We had a temporary space in the hospital that we could use for keeping the public and hospital staff up to date on the Campaign for BC Children. We wanted to do something outside the box and use technology, so we developed the idea of an interactive donor wall. It adds an element of fun to the lobby.”
 
Floor decals drive the interactive component of the wall, with hidden sensors that come to life when someone enters the designated area. Two motion sensors above the wall detect entrance, and loops of content then begin to play to let users know how they can interact with the installation. The floor decal gives viewers directions like ‘Stand here to play’, with a decal for each of the four screens. The video content associated with that decal will then begin to play on the respective screen.
 
This interactive installation keeps the public informed about the campaign, encourages donations, profiles key donors, and keeps the public update on the progress of the campaign and the new hospital construction. The interactive wall is updated regularly. Once new material has been selected, content updates take only 10 to 15 minutes to upload into the network.