How Do I Look?

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Shoppers in the market for a new dress, sunglasses, or even a pair of shoes could soon be experiencing a new style of fashion retail with the launch of an in-store digital mirror, designed to change the social experience of shopping.
 

 
Digital media company Yeahpoint has launched MiMirror, a digital application that is allowing the fashion conscious to not only see how they look, but also to share their shopping experiences with friends online.
 
Packaged as both a touch screen and digital mirror, the new terminal allows shoppers can try on products and take photographs to compare how they look. They can then use the unit to share the images online via social media sites such as Facebook and Twitter.
 
According to Yeahpoint Chief Executive Officer John Anderson, “MiMirror really adds to the social fun of shopping by allowing you to not only review how you look but also easily share your experience with friends via social media.
 
“Perhaps the coolest part is that consumers who usually go shopping with their friends for that extra bit of confidence don’t need to cancel a day of shopping if they pull out at the last minute. Now everyone can be a part of the experience whether they are at work, home or even picking the kids up from school.”
 
The new product looks much like a regular mirror and utilises a touch screen interface to allow consumers to take photos of themselves from any angle, compare different images side by side and post the pictures to social media sites, for that all important second opinion.
 
According to Anderson, “Not only do you get a valuable opinion from online friends to help you make a more confident decision, but you get to show your friends who couldn’t make it just what they are missing out on!
 
“You can even compare multiple outfits simultaneously via the touch screen interface to help with those difficult decisions of what to buy.”
 
Developers state that the technology already has the interest of several major Australian retailers who are looking to find new ways to differentiate themselves from the competition while adding to the fun of shopping in-store.
 
“It has never been more important for retailers to provide a real point of difference for their customers, especially in the fashion industry,” said Anderson. “Now, retailers can really be a part of their customers’ social media experience, which is a great way for retailers to market to new audiences.”
 
“MiMirror is just the beginning, the future of shopping is finally here and it is coming to a store near you.”