Payment app Tested

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Fast-food retailer Jack in the Box is testing Google Wallet in Los Angeles and San Francisco.
 
Google Wallet is a mobile app that enables your phone to make payments. It securely stores credit cards and offers on your phone, enabling payment and redemption of offers by tapping your phone at the point of sale.
 
"Convenience is a huge driver of guest satisfaction,” commented Director of Corporate Communications, Brian Luscomb. “If we can leverage technology to make the process of ordering and paying faster and easier for our guests, then it makes sense to explore opportunities like Google Wallet."
 
While Google Wallet is yet to receive widespread acceptance, industry experts expect mobile payments to significantly increase in popularity. Juniper Research forecasts that global mobile payments will account for 5.4 billion euros by 2015.
 
"Although some guests will always prefer face-to-face interaction with an employee and pay for their order with cash, a growing portion of our customer base is used to mobile commerce and see it as a more convenient way to transact business," Luscomb continued.
 
"In addition to evaluating results from the Google Wallet test, we'll continue to explore opportunities to leverage technology to enhance our guests' experience. That includes continued evaluation of mobile platforms."