EuroShop 2011

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Energy conservation and green issues will be at the forefront at EuroShop 2011, which takes place in Düsseldorf from the 2nd February until the 2nd March. The total investment in new construction and renovations of retail stores in 2009 was 6.04 billion euros, roughly one billion euros higher than in the reference year, 2006. This is communicated in the first excerpts from the EHI Retail Institute’s ‘Ladenmonitor 2011+’, published in September 2010. The special focus is on investments in modern environmental technology with energy-saving benefits, predominately energy-efficient lighting systems, as well as cooling devices with significantly improved energetic characteristics in the food sector – areas in which the highest savings potential is expected.
 
EuroShop 2011 exhibitors confirm this trend: “Intelligent use of energy is a mega-topic that will be in the forefront for trade throughout the next decade due to statutory provisions and increasing electricity prices,”  predicts Andrea Kleppe, Marketing Communi  tions Director Lighting for GAS and Philips Area Marketing Office.
 
Sonja Scheidl, responsible for  marketing at Umdasch Shop Concept GmbH, has considered future trends in shopfitting: “Mulitmedia walls,  interactive shop windows, changing atmospheric pictures through LEDs… these are all topics for the future.  Large-scale projection onto facades and other large areas opens the door to new possibilities.”
 
Scheidl also predicts that those people who are open to exploring new things will succeed: “In the future those businesses and concepts that can synchronise the digital world with the physical world will flourish.”