What can self-service terminals learn from the success of the iPad? The Usability Expert Workshop will explore ways of developing self-service solutions capable of inspiring the same fanatical reaction as Apple’s iconic product. On the 7th of March this year, hundreds of people were out on the streets, waiting to be amongst the first to get their hands on the latest iPad iteration. They had camped out all night with their thermoses in the freezing cold. Why are so many people willing to do this in front of every Apple store, but not for a new check-in terminal at the airport, train station, or shopping mall? What’s behind the buzz, and how can we encourage a similar reaction to self-service solutions? Through expert contributions and together with you, we will seek to answer these questions and explore future ways to get there. KIOSK EUROPE and Handspiel will present the Usability Expert Workshop as part of KIOSK EUROPE EXPO 2012, which runs from 12-13 June. The Usability Workshop will take place on Wednesday, 13th June from 10:30-13:30. Numbers are limited, so secure your place now by booking online at www.kioskeurope-expo.com