Costa Coffee Uses ATM Advertising

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Costa Coffee is now advertising its commitment to handmade coffee production through ATM advertising, using i-design’s atmAd solution.
 
The advertisements are running across targeted ATMs in towns and cities across the UK and are tailored to Costa Coffee’s message that buttons are for ATMs not for coffee machines. Costa Coffee wants to highlight the fact that they use manual coffee grinders rather than mechanical push-button machines to prepare their coffee.
 
Jim Slater, Marketing Director at Costa Coffee, comments, “Every single cup of coffee made in Costa is handmade bespoke for its customers by the baristas that work in our coffee shops from start to finish. We have a proud heritage of traditional coffee production and needed a medium that could communicate this message to customers on a one-to-one basis on the high street. Through atmAd, we can reach our target audience with engaging and exciting ads, reminding them of our commitment to traditional handmaking coffee by highly skilled baristas.”
 
Ana Stewart, CEO of i-design, added, “atmAd is a well established media platform for high street brands to engage customers on a one-to-one basis. By tailoring their campaign to match the ATM medium, Costa Coffee will engage customers with a relevant message, making each transaction an effective and entertaining experience.”