CMS has Re-branded

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Europe’s leading engineering service provider to the photo-imaging industry, CMS, announced earlier this year that the company will trade under the new name ‘Veritek’, as part of its global rebranding strategy. 
 
Following eight months of in-depth planning and consultation with a leading branding specialist, including conducting a visual audit, competitor overview and brand mapping exercise, the name Veritek was chosen.
 
Veritek is a bespoke brand name that projects trust and reflects the company’s engineering excellence. Veritek combines the Latin root ‘Veri’, meaning truth, and ‘tek’, a universal shortening of technology. The company’s new logo is based on the combination of three visual elements – a shield to symbolise trust, a lifecycle diagram to portray working, and a V for Veritek. To maintain a sense of heritage, the company decided to retain the colours historically associated with the business – cyan, magenta and yellow.
 
Jim Edgar, Managing Director of Veritek Global Ltd, said: “The name Veritek encapsulates the core values of our company – efficiency, trustworthiness and expertise, but it’s not just a new name. Our new brand encompasses everything from customer perception and experience to quality, look and feel. Over the last six months we have rebranded our vehicle livery, uniforms, stationary and signage, but customers can rest assured that we will maintain the same level of service expertise and customer-orientated approach for which we are renowned.”