BBS Denmark Rebrands as Cryptera
The new brand name is intended to strengthen the company’s position, providing a strong platform for continued growth and business development on the international market for secure electronic payment solutions.
The newly-branded company will build on 25 years’ experience of delivering technologically advanced solutions under the brand names Sagem Denmark and BBS Denmark.
“Our new company and brand name is a perfect fit with the strategy to strengthen our leading position in the large global market for secure PIN based payment solutions. We have identified that the Cryptera name will contribute to synergies across all our product activities and will highlight our expertise in the fields of encryption, certification and integrated payment solutions,” explained Kaj Christiansen, CEO of Cryptera.
He continued, “The new brand will enable us to benefit even further from our already strong market reputation for high quality products and services”.
The company stated that the decision to introduce the new brand name for international activities is a logical consequence of the recent and successful merger between BBS, PBS and Teller under the common brand Nets. The independent and legal company Cryptera A/S will be a subsidiary of the Nets Group.
Cryptera will focus its operation in the international markets; the primary business will continue to be on delivering encrypting PIN pads to banking, ATMs and self service payment.
“We already hold a strong position in the international market for banking, ATMs and self service payment solutions; and we will continue to provide high quality services to our customers in the global market,” Christiansen.
He concluded, “Looking to the future, as one of the world’s leading suppliers of encrypting PIN pads, the strategy of operating under the independent Cryptera brand will enable us to grow the business as we continue to deliver competitive, innovative and unique payment solutions and services to our international customers”.
Monday, October 11, 2010