Alinéa Increases Sales with Self-Service

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Alinéa, a French home furnishing chain with 19 stores across Europe has deployed Isca Networks’ retail kiosk to good effect.
 
Isca Networks have recently launched their touchscreen kiosk solution which offers retailers the ability to improve their customer service by providing customers with enhanced assistance, increased functionality and up-to-date product information when required.
 
The retail kiosk reduces the risk of losing sales by presenting the customer with the option of requesting assistance via the touch-screen interface from any location in the store. With integrated telephony through the Mitel 3300 IP Platform (ICP) the alert is routed to a trained sales associate, where the request can be answered either in person or remotely via a two-way conversation between a handset and the kiosk.
 
Providing quick and easy access to product information by scanning barcodes or entering product codes, information such as price, stock availability and associated items can be displayed on the full colour screen.
 
Further applications can be added to improve the customer experience: Alinéa are planning to include a store map application to provide customers with access to the store layout, including the location of departments and payment points. Future integration with Alinéa’s loyalty card program will also allow customers to swipe their cards to access their current points total and browse recent purchases.
 
Alinéa’s prime objectives are to increase customer service, retain existing customers and attract new ones. The retail kiosk provides the retailer with multiple customer facing applications through a single device.