200 NCR DVD-rental Kiosks for NY

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Blockbuster Express-branded DVD-rental kiosks will be installed in more than 200 locations of Duane Reade, a drugstore chain, in New York. Blockbuster Express is currently available in a number of Duane Reade locations and it is anticipated that more than 200 locations will be deployed over the next several months, with most deployed before the end of 2009.
 
The announcement represents the largest deployment of DVD-rental kiosks to come to New York City. More than 200 Blockbuster Express kiosks will be available to New Yorkers in Manhattan alone. Consumers will be able to rent DVDs for $1 per night and return the DVDs to any Blockbuster Express kiosk location.
 
NCR’s DVD kiosk rental experience offers consumers a wide selection of new release and classic DVDs available through conveniently located kiosks. The kiosks hold more than 900 DVDs, providing customers a broad choice of new releases and classic titles.
 
“We have been transforming our business to bring New Yorkers a better shopping experience. By partnering with NCR to include Blockbuster Express kiosks in select stores, we continue to create a more convenient and efficient shopping experience for our customers. The Blockbuster Express kiosks offer affordable entertainment and provide another way Duane Reade makes New York living easy,” said Joe Magnacca, Chief Merchandising Officer, Duane Reade.
 
“DVD rental kiosks are a great fit in high-traffic urban areas because they take up a very small retail footprint. Paired with a convenience or drug store location, it gives consumers a very convenient way to pick up their favorite entertainment titles while they shop for everyday items,” said Alex Camara, vice president and general manager, NCR Entertainment. “New Yorkers think of Duane Reade for convenience. Our DVD kiosks provide Duane Reade with additional convenience for its customers.”